What to Put Where?

A challenge for some retailers that carry a single category product is how they can effectively convey product segmentation. In this case, my client was looking to display basic core essential oils, oil blends, seasonal features, high price point specialty lines and peripheral products. A way to address this is by wall treatment. Basics are at the back of the … Read More

RED Stops Traffic

How about I let you in on a simple strategy I use to attract the customer’s EYE. Works everytime we do this. One of the things I do to get the eye to view an otherwise ‘dead’ area is to use the colour RED. We all know red is a colour that signals STOP when driving. As humans, we are … Read More

How I Easily Made $135

I firmly believe in showing customers the benefits they derive when purchasing an item. To test this, I went on ebay and purchased this Burberry bag for $100. Yes, I know this is a good Burberry because I just saw this exact unpopular style at the outlet. The very day it arrived, I posted the bag on ebay. The only … Read More

MIRROR POWER

Numerous data have shown that when customers stay longer, the higher the probability of a sale. Therefore, I admit, I am not above trying a trick or two to get shoppers to browse an area longer. Oh, I apologize, I meant applying retail strategies to invite shoppers to linger longer in an area. 🙂 That is why I sooo love … Read More

Made Me Buy!

I don’t normally buy toys. In fact, I can’t remember the last time I bought toys. But while in London fashion shopping, this store made it IMPOSSIBLE for me NOT TO BUY! I was engaged, fascinated, discovered a whole array of new toys, marveled at the 5 or more floors of PURE SPONTANEOUS FUN! Each floor had about 8 – … Read More

Images that Convey Messages in an Instant

The best way to sell or showcase a product is to convey the benefits customers derive out of its use. Usually, the image is one of people enjoying the use of the product or maybe, an image of how an item can change someone’s life. I like how this Nike store effectively conveyed their message at a glance. The large … Read More

Permanent Immovable Category Signs? What if…

The challenge with Category Signs is making them non-permanent to accommodate merchandise expansion or contraction. An inexpensive way to address this is to place the signs in picture frames that can be moved depending where a category is located. I also incorporated images showing the benefits of the merchandise category rather than just the text. This way, customers are reminded … Read More

Bowling Alley Selling Spaces

Ever seen one of those stores where they look like a bowling alley? You know, the ones we refer to as KISS OF DEATH shops? For most people the first thought upon seeing a long and narrow store is “How can I exit this space?” Hence, when I saw this shop where they utilized their space quite nicely, I had … Read More

CUSTOMIZATION: Getting Shoppers to Buy Now

One of the key trends for retail is CUSTOMIZATION. This ensures that a customer has reason to not only visit your shop but also PURCHASE. Their preferences are taken into account and thus PERSONALIZES the product. The example here is of a Dolce and Gabbana shop in Las Vegas Caesars Forum. Pick a pair of white sneakers and an artist … Read More