Permanent Immovable Category Signs? What if…

The challenge with Category Signs is making them non-permanent to accommodate merchandise expansion or contraction. An inexpensive way to address this is to place the signs in picture frames that can be moved depending where a category is located. I also incorporated images showing the benefits of the merchandise category rather than just the text. This way, customers are reminded … Read More

Bowling Alley Selling Spaces

Ever seen one of those stores where they look like a bowling alley? You know, the ones we refer to as KISS OF DEATH shops? For most people the first thought upon seeing a long and narrow store is “How can I exit this space?” Hence, when I saw this shop where they utilized their space quite nicely, I had … Read More

CUSTOMIZATION: Getting Shoppers to Buy Now

One of the key trends for retail is CUSTOMIZATION. This ensures that a customer has reason to not only visit your shop but also PURCHASE. Their preferences are taken into account and thus PERSONALIZES the product. The example here is of a Dolce and Gabbana shop in Las Vegas Caesars Forum. Pick a pair of white sneakers and an artist … Read More

Get Customers to Post Online for You

As more retail experts agree on experiential retailing as a means to grow your business, one of the key elements in all my new designs is what I call the ‘SHARING WALL’. I devote a small space, usually a corner or a portion of a wall where I place something fun or unusual that will attract attention to the point … Read More

Here’s Why This Window Display Works

I love shop windows that contain display elements that are well done. This Tiffany window show not only contrasting colours with the stark white snow against a black inky night sky, but also contrasting textures with the cold hard metal of a man wearing a warm soft toque. I like the play on proportion- we know that jewelry boxes are … Read More

Can’t Miss Branding Message

Ivanhoe Cambridge requested that an unoccupied unit at Metropolis at Metrotown be converted into a lounge area that will fulfill two tasks: the first is to convey that gift cards are not limited to Metrotown but also can be used at any of the other four Ivanhoe Cambridge centres in BC. The second task is to sell the gift cards. … Read More

Its cold, very very cold!

                What’s -35’C when you love what you do? Thus is the case for myself and my lead merchandiser Cassie Leung. We worked with Seasons Fashions in Whitehorse, Yukon for their redesign. We designed their store 12 years ago when they opened their street front boutique on Main Street, and it is now … Read More

Logos and Fonts

What do fonts and colours have to do with the message that retailers convey to their shoppers? Take a peek at the image shown. Who do you think is the target market? Gold lettering with a Middle Eastern flavour appeals to which segment of the market? What do you think are the price points? Now sure? Well so do many … Read More

How Well Does Your Logo or Name Convey Your Brand DNA?

How does one choose the best logo or stylized font for their shop name? Well, this depends on your target market, price points and product selection. For example, the top image show a small puppy with a pink background and a fun font type. What type of pet shop do you think this image conveys? Who do you think are … Read More