How TRIANGLES helped this retailer achieve 118% Increase in Sales in January

Last week I showed you how triangles can bring interest and movement to an otherwise static display. This time, I want to show you the power triangles have in sales. The before photo on the top show the original way this product group was displayed, which is horizontally. When I implemented the triangle strategy to the same product and incorporating … Read More

The SHAPE that Sells

I love TRIANGLES. What is there not to love? I get shoppers eye’s excited by introducing movement to an otherwise static display. Triangles are not limited to an upward and downward movement as the case shown below. Triangles can also be implemented when products are on a single level. In this example, the apex is closest to the customer and … Read More

Colour As A Way to Get Customers To SHOP A DEAD SPACE

Still with the theme of colour, this time, I used it to get shoppers to visit a challenged area of the shop. When the core products are housed in the opposite end of the store, peripherals need to be strongly presented. In this case, I used my favorite traffic stopping colour of RED to attract attention. Not shown in the … Read More

Great Way To Get Shoppers to view the entire display

Last week, I showed you how I used colour to get the EYE all the way to the back of the shop, and thus get shoppers to walk the entire store. Today, I want to show you a similar technique, this time within a display. Notice the use of colour blue in this set-up. Far afar, the eye will likely … Read More

Using Colour To Increase Sales

I thought to share with you a technique I use to get shoppers to the back wall. Thus far, it has always worked. This is easy to implement and shops do have items they can use to create this flow. The photo below shows a feature display up front. Notice the use of red in this display. Most eyes will … Read More

Great Locational and Seasonal Story

I often see chain retailers use the very exact same window display from one store to the next, throughout their locations in North America. Hence, it was so refreshing to see this Anthropologie window display in Las Vegas. Not only do they convey the season (though it hardly snows in Vegas, thus making this window an attention grabbing one), they … Read More

Who says luxury shop windows are expensive to do?

What don’t I love about this window?! It shows the shop’s latest offerings and at the same time supporting product values. It conveys the holiday season successfully without alienating anyone and more importantly without offending anyone’s belief. Lighting is focused correctly, directing the viewer’s eye to the handbags which is this store’s core merchandise. (The light reflection is my camera’s fault.)  … Read More

Display Height IS an Issue

A few weeks back I posted an image of beautifully sewn exquisite long gowns that were dragging the floor. This week, it is the opposite. These pants are hung so high up, I could not reach the hangers to take one to try, nor can I look for the size I want. Is that what the step stool is for? Why … Read More

Look What They Did To This Wall!

A wall can be made into an effective Power Wall when displayed with a single category such as the Jeans wall at the Gap or Old Navy. This will indeed convey product dominance. However, sometimes, when merchandise is premium priced and intensity* becomes an issue, how does one create a wall that grabs attention without a large investment? This Louboutin … Read More