Retail Do and Don’t: Signage-Retail Identity

Storefront signage that convey expected product mix makes for easy shopping. Store names that have little or no bearing to products sold are harder to market. In this case below, crystals and giftware.

Retail Do and Don’t: In-store Lighting

DO: Tracklighting allows for highlighting of merchandise both on the wall or floor unit.DON’T: Potlights are good at providing general illumination but fail to highlight specific merchandise.

Do and Don’t: Shop Layout-Aisles

DO and DON’T: SHOP LAYOUT-AISLES DO: A clear aisle invites customers to interact with products and provides easy access to all merchandise. DON’T: Inventory boxes should be put away during business hours, providing customers with an unobstructed access to all merchandise.

Do and Don’t: Housekeeping at the Cash Desk

DO: A clean, neatly organized cash area leaves a positive impression. DON’T: Customers can view all angles of a retail cart or kiosk- and this includes the operational areas. Keep in mind the last impression of a customer happens here.

Do and Don’t: Display Merchandising

DO: A strong merchandise story is presented not only through colour and theme but also sharing the same functional end-use. DON’T: Hardly a logical display! Clothing shown has absolutely nothing to do with home decor accessories surrounding it.

Do and Don’t: Relevant Category Adjacencies

DO: All merchandise designed for the same end-use makes for a great display story—-in this case, mops and cleaning products share the same brand and end-use. DON’T: Products geared for use in the mouth are better off merchandised apart from items for intimate use.

DO and DON’T: CUSTOMER SERVICEDO: Approach customers to serve their needs. DON’T: Ignoring customers fail to maximize selling opportunities.

DO and DON’T: SEASONAL WINDOW DISPLAYSDO: A beautiful spring window reflects the current season. DON’T: This photo was taken in May. Graphics that depict a winter scene must be taken down by February at the latest. Merchandise displayed must also reflect the season’s colours.

DO and DON’T: SELLING SIGNS DO: Product values are supported when the proper sign design is applied. DON’T: A $500 item deserve more than a handwritten sign and better display platform.

Retail Do and Don’t: Lighting

DO: A warmer approach to lighting illuminates an inviting selling space DON’T: Lighting tailored for grocery and drugstores do not work well selling the romance of home furnishings.