DO: Pasta and sauce makes for an excellent multiple selling display. DON’T: Candies, nuts, feminine hygiene products, anyone?!
DO: Interact with customers. DON’T: Chit chat with co-workers while a potential buyer is in the store.
DO: Create a window display showing an abundance of related merchandise.DON’T: A near empty window that is not only dark but also uninviting fails to attract attention.
DO: Choose a store name that reflects your identity–be it locale, product selection, price point, etc. DON’T: This boutique neither sells umbrellas nor rain gear.
DO: A combination of general and track lighting allows for a brighter store with accents on wall and floor unit displays. DON’T: Inadequate lighting fails to properly illuminate merchandise displays. This makes for an uninviting shopping environment.
DO: A clearly defined entryway invites customers to walk further into the store. DON’T: Gondola units that block an entryway hinders not only sight lines but also the main traffic flow into the shop.
DO: (After) Grouped tightly, things are easy to find and a pleasure to view. Don’t: (Before) Even when neatly placed, items belonging to a single story look cluttered when displayed in different units.
DO: An inviting and attractive entrance display catches the eye of the passer-by. DON’T: An empty unit up front fails to entice customers into the shop.
DO: Maple wine chocolates and maple wine- what a great way to suggest multiple buys!DON’T: Babies don’t smell that bad, do they?!
DO: Smile and welcome customers. DON’T: Showing your back with arms crossed is hardly welcoming to any potential customer.