Do and Don’t: Display

DO: Products shown facing 30′ to 45′ from the main aisle are easily viewed by the passing traffic. If fixtures must remain in a 90′ angle from the main aisle, try angling displays on these units to face the oncoming traffic. DON’T: Products flush against the wall are harder to view from the main aisle.

Do and Don’t: Merchandise Adjacencies

DO: Merchandising by theme encourages increased sales per transaction. DON’T: Be cognizant of adjacent merchandise. This set-up fails to take advantage of multiple selling opportunities. Exercise tapes and watch straps, anyone?