Retail Do and Don’t: Lighting

DO: A warmer approach to lighting illuminates an inviting selling space DON’T: Lighting tailored for grocery and drugstores do not work well selling the romance of home furnishings.

Retail Do and Don’t: Layout / Aisles

DO: Ensure an open pathway for shopper traffic to easily penetrate your shop interior. Keep a minimum of 3′ for aisle space. DON’T: Blocking aisles with fixtures is a surefire way to discourage customers from fully shopping your selling space.

DO: A full display is not only inviting but also supports product values. DON’T An unfilled unit leaves a less than positive impression of the business.

Do and Don’t: Display

DO: Products shown facing 30′ to 45′ from the main aisle are easily viewed by the passing traffic. If fixtures must remain in a 90′ angle from the main aisle, try angling displays on these units to face the oncoming traffic. DON’T: Products flush against the wall are harder to view from the main aisle.

Do and Don’t: Merchandise Adjacencies

DO: Merchandising by theme encourages increased sales per transaction. DON’T: Be cognizant of adjacent merchandise. This set-up fails to take advantage of multiple selling opportunities. Exercise tapes and watch straps, anyone?