The goal of increasing sales is always front and centre when transforming a selling space. While there are several strategies that can be used to attain this goal, the first thing is to ensure that shoppers can easily access the selling space. This photo show how a museum gift shop increase shop penetration simply by removing barriers to entry. Their original entrance is about 8 ft. wide. By removing the cabinetry that served to delineate the space and replacing them with nesting tables, customers now simply meander INTO the shop without having to decide whether or not they want to enter the gift shop.