A beautiful shop with countless treasures, Drinkwater & Company just needed a review of their traffic layout and category placements. In the original layout, long tables that formed a tight grid failed to invite customers to shop the entire selling space. While most of their merchandise is categorized, this too benefited from the creation of tighter stories that have stronger impact.
The new layout breaks up the long grid layout into smaller and more manageable areas. These sections are almost mini shops within the store and carries strong stories of Tuscan Afternoon, Asian Contemporary, Shabby Chic and Summertime Picnic.
Sales per transaction increased by 57% (from $24 to $42)
Sales Results: Sales per transaction increased from $24 to $42 within the three months following the transformation.