RED Stops Traffic

How about I let you in on a simple strategy I use to attract the customer’s EYE. Works everytime we do this. One of the things I do to get the eye to view an otherwise ‘dead’ area is to use the colour RED. We all know red is a colour that signals STOP when driving. As humans, we are now predisposed to stopping or at least, looking when we see this colour. The photo shows how the far back of a shop attracts customers by the use of red on the primary focal display. I used vases on the tabletop and filled the bottom with red flowers. People gravitated to this display and then onto the back wall displays.

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