Signs DO Sell!

See the signs in this selling space? Some say they are oversigned. But how many shoppers do you think were attracted to come in? I stood right outside for 5 minutes and counted 51! Why?
Well, I saw the signs saying 50% off high street. This caught my attention- thinking they likely have good pricing. As I walked further in, the unit toppers remind me why I am walking in the shop, and that is for GREAT VALUES. Then right by this Walkers shortbread column, the signs on each shelf pretty much told me why I cannot leave without buying these cookies.

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