How Well Does Your Logo or Name Convey Your Brand DNA?

How does one choose the best logo or stylized font for their shop name? Well, this depends on your target market, price points and product selection. For example, the top image show a small puppy with a pink background and a fun font type. What type of pet shop do you think this image conveys? Who do you think are … Read More

Round? Or Rectangular Tables?

Sometimes, the simplest way to not only get customers to shop your entire selling space but also increase sales is to just clear their path. In this BEFORE photo, a large rectangular table is placed to entire customers to view product offerings. However, while it did that, it also hindered the flow into the rest of the selling space. The … Read More

Clearing Obstruction Yielded Highest Sales

How does one get customers to shop the entire selling space? Could it be as simple as moving obstructions out of the way? YES! In the ‘after’ photo, we simply moved the tall greeting card units to the side, near the cash wrap section. The space now becomes open and inviting. The bench in the middle was placed to ‘park’ … Read More

Why Wider Entrances Invite more Shoppers

Why are wider entrances more inviting? Well, for one, passers-by see more of what’s inside and thus, interest in exploring the selling space is higher. It is also easier to get shoppers in as they browse the front displays and naturally wander deeper into the store. In the ‘Before’ photo on the left, the already small entrance is made even … Read More

Colour As A Way to Get Customers To SHOP A DEAD SPACE

Still with the theme of colour, this time, I used it to get shoppers to visit a challenged area of the shop. When the core products are housed in the opposite end of the store, peripherals need to be strongly presented. In this case, I used my favorite traffic stopping colour of RED to attract attention. Not shown in the … Read More

Using Colour To Increase Sales

I thought to share with you a technique I use to get shoppers to the back wall. Thus far, it has always worked. This is easy to implement and shops do have items they can use to create this flow. The photo below shows a feature display up front. Notice the use of red in this display. Most eyes will … Read More

Look What They Did To This Wall!

A wall can be made into an effective Power Wall when displayed with a single category such as the Jeans wall at the Gap or Old Navy. This will indeed convey product dominance. However, sometimes, when merchandise is premium priced and intensity* becomes an issue, how does one create a wall that grabs attention without a large investment? This Louboutin … Read More

Large Format Graphics Catch The Eye From Afar

I admire how this larger than life display grabbed my attention- for such small luxury merchandise. Most premium items such as prestige jewelry or small leather goods use small picture windows instead of the floor to ceiling ones like this. Windows like the ones used at Tiffany & Co. often use beautiful intricate displays. This one on the other hand is a great alternative … Read More

When the Wrong Display Height Devalues Merchandise

How long is too long? I say garments should ideally be at least 3 inches of the ground. I am not a fan of garments that sweep the floor. I believe in giving merchandise it proper display fixture (not rolling racks commonly used for clearance merchandise) not only to support but whenever possible, enhance its perceived value. Beautiful shop, elegant … Read More

Hello?! Did someone forget the feature display?

The feature display plays a crucial role in not only presenting the shop’s newest offerings or to establish fashion dominance over the latest styles, it also serves as an invitation for passers-by to come in. Having a feature set-up right by the entrance is a strategy commonly used by retailers as it have been proven time and again to work. … Read More