This topic is a controversial one. I have met many retailers who aren’t keen on having their cash desks moved from it location by the entrance. Why? Well, they say to deter any shoplifter. However, data show that majority of theft is caused internally by staff. In this case, why penalize shoppers who DO NOT steal and thereby suffer the … Read More
How does one get customers to shop the entire selling space? Could it be as simple as moving obstructions out of the way? YES! In the ‘after’ photo, we simply moved the tall greeting card units to the side, near the cash wrap section. The space now becomes open and inviting. The bench in the middle was placed to ‘park’ … Read More
What does an effective Category Plan have to do with successful retailing? Well, a lot! Case in point the right photo. A scrapbook shop traditionally presents their merchandise categorized by product type. While this means easier inventory taking for the staff, it is a nightmare for customers looking for products. Scrapbookers create books by occasion or event – such as weddings, … Read More
When I teach new fashion retailers how to create an effective display, I often default to the display technique called MIRRORING. This is easy to implement and is almost always fool-proof. Starting from the centre, simply create displays that ‘mirror’ the other side. Voila! Of course, also knowing the combination of face outs, side outs and folded merchandise immensely helps.
Ever wonder how some displays are so much more appealing than others? How some set-ups invite the customers’s touch- making it irresistible? The folding breakfast table in the photo used to be displayed as is, with no props and no special lighting. Although the $35 price is in itself irresistible, turnover was very poor. I created this arrangement using contrasting textures … Read More
Sometimes, despite all strategies you apply to displays, some product lines just aren’t that popular. It is during these times that I call on the POWER OF THE MIRRORS. What is the power of the mirror, you ask? Just notice, when anyone sees or walks past a mirror, what do they do? YUP, you got that right. More often than … Read More
By simply viewing the 2 displays of the same white vases, can you guess its value? When I asked my students at BCIT to guess product prices, they valued the white vases on the left to be about $30-50. When shown the picture on the right, they valued it much higher, at about $100 and up. To be honest, the … Read More
Still with the theme of colour, this time, I used it to get shoppers to visit a challenged area of the shop. When the core products are housed in the opposite end of the store, peripherals need to be strongly presented. In this case, I used my favorite traffic stopping colour of RED to attract attention. Not shown in the … Read More
A few weeks back I posted an image of beautifully sewn exquisite long gowns that were dragging the floor. This week, it is the opposite. These pants are hung so high up, I could not reach the hangers to take one to try, nor can I look for the size I want. Is that what the step stool is for? Why … Read More
Since I saw ipads as a standard of All Saints Spitalfields’ merchandise display many years ago, they are now ubiquitous. No matter, as a shopper, I still like them. Case and point, I was shopping for a book and could not find it on the shelves. Presto, go online, find it available with free shipping and shopping is done!