Logos and Fonts

What do fonts and colours have to do with the message that retailers convey to their shoppers? Take a peek at the image shown. Who do you think is the target market? Gold lettering with a Middle Eastern flavour appeals to which segment of the market? What do you think are the price points? Now sure? Well so do many … Read More

Is Getting Lost a Good Thing?

https://youtu.be/yrr3NW3WF7w I often get asked, isn’t it good for shoppers to get lost in the selling space so they spend more time in it? Well, if your aim is to get them to spend more time, then yes! However, they are occupied with finding their way out rather than shopping. A well laid out shop makes it easy for shoppers … Read More

The Right Fixture Supports Product Values

Today I would like to talk about the importance of having the right platform to present your products. While most think of shop fixtures simply as a place to display product, I think of fixtures as an opportunity retailers can use to not only enhance perceived product values but also establish credibility. Would you believe the products housed in the … Read More

TEXTURIZING a Display

Ever wonder how some displays are so much more appealing than others? How some set-ups invite the customers’s touch- making it irresistible? The folding breakfast table in the photo used to be displayed as is, with no props and no special lighting. Although the $35 price is in itself irresistible, turnover was very poor. I created this arrangement using contrasting textures … Read More

The Difference the Right Fixture Makes = SALES

By simply viewing the 2 displays of the same white vases, can you guess its value? When I asked my students at BCIT to guess product prices, they valued the white vases on the left to be about $30-50. When shown the picture on the right, they valued it much higher, at about $100 and up. To be honest, the … Read More

Drawing the Eye All The Way to the Back of Displays

It is fairly common to see products displayed upfront realize higher turnovers. This is just natural as most customers’ arms can only easily reach so far. One way I encourage them to reach further out is to draw their eye back and up (see arrows) by building the display higher and at the same time, this makes it slightly easier for them to … Read More

Using Colour To Increase Sales

I thought to share with you a technique I use to get shoppers to the back wall. Thus far, it has always worked. This is easy to implement and shops do have items they can use to create this flow. The photo below shows a feature display up front. Notice the use of red in this display. Most eyes will … Read More

Hello?! Did someone forget something?

Wow, nice display! Someone certainly took the time and effort to create this lovely display. But wait a moment…did someone forget something? You know, the most important part of any display? Clue: the products maybe? 

Am I the only one with ocd?!

I have passed by this store so many times and each time, my eyes are drawn to their storefront lighting. Yes, it is absolutely great that their entrance is well lit, however am I the only one that notices that they are missing one drop down lamp? You know, the one on the right most? What is it? Did they … Read More

Valentine’s in December?! How soon is too soon?

Yes, we see Christmas displays as early as August now. I wonder how many feel August is too soon to think about the holidays. I am sure emotions range from extremely resentful to acceptance. While it is customary for a number of retailers to present products as early as a month before an occasion, merchandising them while a major holiday … Read More