Its cold, very very cold!

                What’s -35’C when you love what you do? Thus is the case for myself and my lead merchandiser Cassie Leung. We worked with Seasons Fashions in Whitehorse, Yukon for their redesign. We designed their store 12 years ago when they opened their street front boutique on Main Street, and it is now … Read More

Logos and Fonts

What do fonts and colours have to do with the message that retailers convey to their shoppers? Take a peek at the image shown. Who do you think is the target market? Gold lettering with a Middle Eastern flavour appeals to which segment of the market? What do you think are the price points? Now sure? Well so do many … Read More

How Well Does Your Logo or Name Convey Your Brand DNA?

How does one choose the best logo or stylized font for their shop name? Well, this depends on your target market, price points and product selection. For example, the top image show a small puppy with a pink background and a fun font type. What type of pet shop do you think this image conveys? Who do you think are … Read More

Signs DO Sell!

See the signs in this selling space? Some say they are oversigned. But how many shoppers do you think were attracted to come in? I stood right outside for 5 minutes and counted 51! Why? Well, I saw the signs saying 50% off high street. This caught my attention- thinking they likely have good pricing. As I walked further in, the … Read More

Can the Right Fixtures Make A Difference?

I received an email from a retailer asking how she can fully utilize her shop to showcase as much inventory as possible. At this time, her stock room is full to bursting. The top image show her shop and a free flow layout, as well as the various fixtures she uses to showcase her products. With a tight budget, I … Read More

What’s In A Sign

I view signs as the best investment retailers can make. It costs the least, thus allowing for a great ROI. The next few in this vlog series will show how to effectively implement a sign program in your shop. Let us begin with sign design. I often work with retailers who already have their logo made up. Leaving my job … Read More

The Right Fixture Supports Product Values

Today I would like to talk about the importance of having the right platform to present your products. While most think of shop fixtures simply as a place to display product, I think of fixtures as an opportunity retailers can use to not only enhance perceived product values but also establish credibility. Would you believe the products housed in the … Read More

Building Brand Equity Through Design

Far often, I see shop designs that have no bearing on the intended brand or its target market. Such a waste of opportunity to promote brand DNA. When I ask retailers who do not make use of shop design to promote who they are, I often hear that budget is the issue. Here is an example of how—even with a … Read More

Round? Or Rectangular Tables?

Sometimes, the simplest way to not only get customers to shop your entire selling space but also increase sales is to just clear their path. In this BEFORE photo, a large rectangular table is placed to entire customers to view product offerings. However, while it did that, it also hindered the flow into the rest of the selling space. The … Read More

Where Should the Cash Desk be Located?

This topic is a controversial one. I have met many retailers who aren’t keen on having their cash desks moved from it location by the entrance. Why? Well, they say to deter any shoplifter. However, data show that majority of theft is caused internally by staff. In this case, why penalize shoppers who DO NOT steal and thereby suffer the … Read More