Effective Categorization = Better Sales & SErvice

What does an effective Category Plan have to do with successful retailing? Well, a lot! Case in point the right photo. A scrapbook shop traditionally presents their merchandise categorized by product type. While this means easier inventory taking for the staff, it is a nightmare for customers looking for products. Scrapbookers create books by occasion or event – such as weddings, … Read More

The Power of Power Walls

What is a POWER WALL and what does it do? Most retailers choose to create a Power Wall in order to draw shoppers to an otherwise challenged area. They also convey product dominance over a Core Category by showing a single product throughout an entire wall display. By virtue of a single product display, the strategy of Repetition is inevitable, … Read More

Showing Products IN USE Achieves Highest Sell-Through

When displaying products, the most effective way I found is to show it “IN USE”. For example, the left photo shows dog clothes closets. However, very few if any, realize they are indeed- that. The moment the display is enhanced by showing the closets “IN USE”, an immediate connection is made. Passers-by would suddenly stop on their tracks and one can … Read More

TEXTURIZING a Display

Ever wonder how some displays are so much more appealing than others? How some set-ups invite the customers’s touch- making it irresistible? The folding breakfast table in the photo used to be displayed as is, with no props and no special lighting. Although the $35 price is in itself irresistible, turnover was very poor. I created this arrangement using contrasting textures … Read More

It is best to sell one idea at a time

When creating displays that build emotional connections, I often recommend selling only one idea at a time. Case and point the top photo showing 3 types of pet dishes/cannister. While they all share the same classification of end use, there are three distinct colour themes. The most effective way to the shopper’s heart is take one idea and build a … Read More

Bring On the Mirror!

Sometimes, despite all strategies you apply to displays, some product lines just aren’t that popular. It is during these times that I call on the POWER OF THE MIRRORS. What is the power of the mirror, you ask? Just notice, when anyone sees or walks past a mirror, what do they do? YUP, you got that right. More often than … Read More

Drawing the Eye All The Way to the Back of Displays

It is fairly common to see products displayed upfront realize higher turnovers. This is just natural as most customers’ arms can only easily reach so far. One way I encourage them to reach further out is to draw their eye back and up (see arrows) by building the display higher and at the same time, this makes it slightly easier for them to … Read More

How TRIANGLES helped this retailer achieve 118% Increase in Sales in January

Last week I showed you how triangles can bring interest and movement to an otherwise static display. This time, I want to show you the power triangles have in sales. The before photo on the top show the original way this product group was displayed, which is horizontally. When I implemented the triangle strategy to the same product and incorporating … Read More

Colour As A Way to Get Customers To SHOP A DEAD SPACE

Still with the theme of colour, this time, I used it to get shoppers to visit a challenged area of the shop. When the core products are housed in the opposite end of the store, peripherals need to be strongly presented. In this case, I used my favorite traffic stopping colour of RED to attract attention. Not shown in the … Read More

Great Way To Get Shoppers to view the entire display

Last week, I showed you how I used colour to get the EYE all the way to the back of the shop, and thus get shoppers to walk the entire store. Today, I want to show you a similar technique, this time within a display. Notice the use of colour blue in this set-up. Far afar, the eye will likely … Read More