The Right Fixture Supports Product Values

Today I would like to talk about the importance of having the right platform to present your products. While most think of shop fixtures simply as a place to display product, I think of fixtures as an opportunity retailers can use to not only enhance perceived product values but also establish credibility. Would you believe the products housed in the … Read More

Building Brand Equity Through Design

Far often, I see shop designs that have no bearing on the intended brand or its target market. Such a waste of opportunity to promote brand DNA. When I ask retailers who do not make use of shop design to promote who they are, I often hear that budget is the issue. Here is an example of how—even with a … Read More

Round? Or Rectangular Tables?

Sometimes, the simplest way to not only get customers to shop your entire selling space but also increase sales is to just clear their path. In this BEFORE photo, a large rectangular table is placed to entire customers to view product offerings. However, while it did that, it also hindered the flow into the rest of the selling space. The … Read More

Where Should the Cash Desk be Located?

This topic is a controversial one. I have met many retailers who aren’t keen on having their cash desks moved from it location by the entrance. Why? Well, they say to deter any shoplifter. However, data show that majority of theft is caused internally by staff. In this case, why penalize shoppers who DO NOT steal and thereby suffer the … Read More

Clearing Obstruction Yielded Highest Sales

How does one get customers to shop the entire selling space? Could it be as simple as moving obstructions out of the way? YES! In the ‘after’ photo, we simply moved the tall greeting card units to the side, near the cash wrap section. The space now becomes open and inviting. The bench in the middle was placed to ‘park’ … Read More

Why Wider Entrances Invite more Shoppers

Why are wider entrances more inviting? Well, for one, passers-by see more of what’s inside and thus, interest in exploring the selling space is higher. It is also easier to get shoppers in as they browse the front displays and naturally wander deeper into the store. In the ‘Before’ photo on the left, the already small entrance is made even … Read More

Effective Categorization = Better Sales & SErvice

What does an effective Category Plan have to do with successful retailing? Well, a lot! Case in point the right photo. A scrapbook shop traditionally presents their merchandise categorized by product type. While this means easier inventory taking for the staff, it is a nightmare for customers looking for products. Scrapbookers create books by occasion or event – such as weddings, … Read More

The Power of Power Walls

What is a POWER WALL and what does it do? Most retailers choose to create a Power Wall in order to draw shoppers to an otherwise challenged area. They also convey product dominance over a Core Category by showing a single product throughout an entire wall display. By virtue of a single product display, the strategy of Repetition is inevitable, … Read More

Showing Products IN USE Achieves Highest Sell-Through

When displaying products, the most effective way I found is to show it “IN USE”. For example, the left photo shows dog clothes closets. However, very few if any, realize they are indeed- that. The moment the display is enhanced by showing the closets “IN USE”, an immediate connection is made. Passers-by would suddenly stop on their tracks and one can … Read More

MIRRORING is Easy and Effective

When I teach new fashion retailers how to create an effective display, I often default to the display technique called MIRRORING. This is easy to implement and is almost always fool-proof. Starting from the centre, simply create displays that ‘mirror’ the other side. Voila! Of course, also knowing the combination of face outs, side outs and folded merchandise immensely helps.