Increase Traffic by Eliminating Barriers to Entry

The goal of increasing sales is always front and centre when transforming a selling space. While there are several strategies that can be used to attain this goal, the first thing is to ensure that shoppers can easily access the selling space. This photo show how a museum gift shop increase shop penetration simply by removing barriers to entry. Their … Read More

Adding Images to SELL

What is it with signs that have product images on them? Why do they sell more than those that simply contain text? The photo on the left show an all text sign while the one on the right shows one with an image of the item being sold. Which one would you buy from? Photos on a sign increases product … Read More

Effective Categorization = Better Sales & SErvice

What does an effective Category Plan have to do with successful retailing? Well, a lot! Case in point the right photo. A scrapbook shop traditionally presents their merchandise categorized by product type. While this means easier inventory taking for the staff, it is a nightmare for customers looking for products. Scrapbookers create books by occasion or event – such as weddings, … Read More

The Power of Power Walls

What is a POWER WALL and what does it do? Most retailers choose to create a Power Wall in order to draw shoppers to an otherwise challenged area. They also convey product dominance over a Core Category by showing a single product throughout an entire wall display. By virtue of a single product display, the strategy of Repetition is inevitable, … Read More

Showing Products IN USE Achieves Highest Sell-Through

When displaying products, the most effective way I found is to show it “IN USE”. For example, the left photo shows dog clothes closets. However, very few if any, realize they are indeed- that. The moment the display is enhanced by showing the closets “IN USE”, an immediate connection is made. Passers-by would suddenly stop on their tracks and one can … Read More

RED + TRIANGLES = SALES

Many who know me know that there are 2 things I often do when in desperation. 🙂 Such as the case you see in the photo. Glassware are a challenge to display because of its lack of visual weight and colour. One has to give thought on how to display these items to draw attention to an otherwise not so … Read More

MIRRORING is Easy and Effective

When I teach new fashion retailers how to create an effective display, I often default to the display technique called MIRRORING. This is easy to implement and is almost always fool-proof. Starting from the centre, simply create displays that ‘mirror’ the other side. Voila! Of course, also knowing the combination of face outs, side outs and folded merchandise immensely helps.

TEXTURIZING a Display

Ever wonder how some displays are so much more appealing than others? How some set-ups invite the customers’s touch- making it irresistible? The folding breakfast table in the photo used to be displayed as is, with no props and no special lighting. Although the $35 price is in itself irresistible, turnover was very poor. I created this arrangement using contrasting textures … Read More

It is best to sell one idea at a time

When creating displays that build emotional connections, I often recommend selling only one idea at a time. Case and point the top photo showing 3 types of pet dishes/cannister. While they all share the same classification of end use, there are three distinct colour themes. The most effective way to the shopper’s heart is take one idea and build a … Read More

Bring On the Mirror!

Sometimes, despite all strategies you apply to displays, some product lines just aren’t that popular. It is during these times that I call on the POWER OF THE MIRRORS. What is the power of the mirror, you ask? Just notice, when anyone sees or walks past a mirror, what do they do? YUP, you got that right. More often than … Read More