Bring On the Mirror!

Sometimes, despite all strategies you apply to displays, some product lines just aren’t that popular. It is during these times that I call on the POWER OF THE MIRRORS. What is the power of the mirror, you ask? Just notice, when anyone sees or walks past a mirror, what do they do? YUP, you got that right. More often than … Read More

The Difference the Right Fixture Makes = SALES

By simply viewing the 2 displays of the same white vases, can you guess its value? When I asked my students at BCIT to guess product prices, they valued the white vases on the left to be about $30-50. When shown the picture on the right, they valued it much higher, at about $100 and up. To be honest, the … Read More

Drawing the Eye All The Way to the Back of Displays

It is fairly common to see products displayed upfront realize higher turnovers. This is just natural as most customers’ arms can only easily reach so far. One way I encourage them to reach further out is to draw their eye back and up (see arrows) by building the display higher and at the same time, this makes it slightly easier for them to … Read More

How TRIANGLES helped this retailer achieve 118% Increase in Sales in January

Last week I showed you how triangles can bring interest and movement to an otherwise static display. This time, I want to show you the power triangles have in sales. The before photo on the top show the original way this product group was displayed, which is horizontally. When I implemented the triangle strategy to the same product and incorporating … Read More

The SHAPE that Sells

I love TRIANGLES. What is there not to love? I get shoppers eye’s excited by introducing movement to an otherwise static display. Triangles are not limited to an upward and downward movement as the case shown below. Triangles can also be implemented when products are on a single level. In this example, the apex is closest to the customer and … Read More

Colour As A Way to Get Customers To SHOP A DEAD SPACE

Still with the theme of colour, this time, I used it to get shoppers to visit a challenged area of the shop. When the core products are housed in the opposite end of the store, peripherals need to be strongly presented. In this case, I used my favorite traffic stopping colour of RED to attract attention. Not shown in the … Read More

Using Colour To Increase Sales

I thought to share with you a technique I use to get shoppers to the back wall. Thus far, it has always worked. This is easy to implement and shops do have items they can use to create this flow. The photo below shows a feature display up front. Notice the use of red in this display. Most eyes will … Read More

Who says luxury shop windows are expensive to do?

What don’t I love about this window?! It shows the shop’s latest offerings and at the same time supporting product values. It conveys the holiday season successfully without alienating anyone and more importantly without offending anyone’s belief. Lighting is focused correctly, directing the viewer’s eye to the handbags which is this store’s core merchandise. (The light reflection is my camera’s fault.)  … Read More

Display Height IS an Issue

A few weeks back I posted an image of beautifully sewn exquisite long gowns that were dragging the floor. This week, it is the opposite. These pants are hung so high up, I could not reach the hangers to take one to try, nor can I look for the size I want. Is that what the step stool is for? Why … Read More