Low to High Front to Back

Are Shop Sightlines Compromised? A client I worked with asked why their signature fixtures, in this case, a chuck wagon is not often shopped despite it being located in the prime centre of the store. I often get similar questions from retailers and I can somewhat guess the reason for majority of the cases. Just like Horse Creek Candy’s issue with … Read More

The Right Fixture Supports Product Values

Today I would like to talk about the importance of having the right platform to present your products. While most think of shop fixtures simply as a place to display product, I think of fixtures as an opportunity retailers can use to not only enhance perceived product values but also establish credibility. Would you believe the products housed in the … Read More

Product Intensity and Price Point Perceptions

I often see displays with much too low inventory levels. What is wrong with this? Well, while it offers little or no product credibility, it also fails to create an impact. In the BEFORE photo, this shows a very nice tight grouping of a product category. However, because product intensity and the larger space this occupies, it fails to attract … Read More

123% Increase In Sales Compared to LY

When I was called to the CBC gift shop, the challenge I was presented went more than the usual. Rather, I was asked to come up with a fixturing plan that not only will improve sales performance but also create a space that in a moment’s notice can be used as a studio. This meant everything needed to be easily … Read More

Effective Categorization = Better Sales & SErvice

What does an effective Category Plan have to do with successful retailing? Well, a lot! Case in point the right photo. A scrapbook shop traditionally presents their merchandise categorized by product type. While this means easier inventory taking for the staff, it is a nightmare for customers looking for products. Scrapbookers create books by occasion or event – such as weddings, … Read More

The Power of Power Walls

What is a POWER WALL and what does it do? Most retailers choose to create a Power Wall in order to draw shoppers to an otherwise challenged area. They also convey product dominance over a Core Category by showing a single product throughout an entire wall display. By virtue of a single product display, the strategy of Repetition is inevitable, … Read More

The Difference the Right Fixture Makes = SALES

By simply viewing the 2 displays of the same white vases, can you guess its value? When I asked my students at BCIT to guess product prices, they valued the white vases on the left to be about $30-50. When shown the picture on the right, they valued it much higher, at about $100 and up. To be honest, the … Read More

How TRIANGLES helped this retailer achieve 118% Increase in Sales in January

Last week I showed you how triangles can bring interest and movement to an otherwise static display. This time, I want to show you the power triangles have in sales. The before photo on the top show the original way this product group was displayed, which is horizontally. When I implemented the triangle strategy to the same product and incorporating … Read More

Great Way To Get Shoppers to view the entire display

Last week, I showed you how I used colour to get the EYE all the way to the back of the shop, and thus get shoppers to walk the entire store. Today, I want to show you a similar technique, this time within a display. Notice the use of colour blue in this set-up. Far afar, the eye will likely … Read More

Using Colour To Increase Sales

I thought to share with you a technique I use to get shoppers to the back wall. Thus far, it has always worked. This is easy to implement and shops do have items they can use to create this flow. The photo below shows a feature display up front. Notice the use of red in this display. Most eyes will … Read More