Logos and Fonts

What do fonts and colours have to do with the message that retailers convey to their shoppers? Take a peek at the image shown. Who do you think is the target market? Gold lettering with a Middle Eastern flavour appeals to which segment of the market? What do you think are the price points? Now sure? Well so do many … Read More

Signs DO Sell!

See the signs in this selling space? Some say they are oversigned. But how many shoppers do you think were attracted to come in? I stood right outside for 5 minutes and counted 51! Why? Well, I saw the signs saying 50% off high street. This caught my attention- thinking they likely have good pricing. As I walked further in, the … Read More

What’s In A Sign

I view signs as the best investment retailers can make. It costs the least, thus allowing for a great ROI. The next few in this vlog series will show how to effectively implement a sign program in your shop. Let us begin with sign design. I often work with retailers who already have their logo made up. Leaving my job … Read More

Adding Images to SELL

What is it with signs that have product images on them? Why do they sell more than those that simply contain text? The photo on the left show an all text sign while the one on the right shows one with an image of the item being sold. Which one would you buy from? Photos on a sign increases product … Read More

It is best to sell one idea at a time

When creating displays that build emotional connections, I often recommend selling only one idea at a time. Case and point the top photo showing 3 types of pet dishes/cannister. While they all share the same classification of end use, there are three distinct colour themes. The most effective way to the shopper’s heart is take one idea and build a … Read More

70% OFF Sale! Uh…where?!

Just like anyone, I LOOVVEEEE a good sale. You know, the ones where your heart skips a beat and your feet just unconsciously walks toward the shop? Make it doubly so as the sale was for shoes! With expectations of finding things (up to- boy do I hate that disclaimer) 70% off, I told my husband to please please please wait, … Read More

Do store really check their pricing?

Hello?! Hello?! Is someone behind that computer responsible for product pricing? I wonder if stores really even check their pricing or they just leave everything to the computer. In this digital age, I thought they’d have ‘pricing’ all figured out. However, there must be a person behind that computer, don’t you think so? At any rate, if there is someone responsible for … Read More

Am I stupid or am I being misled?

OK folks, look at the sign on the left. At first glance, I was attracted to the display table. Imagine, denim at $12.50 each?! Great deal! Only to be disappointed when the sales associate said, you buy one for $39.99 THEN you get to buy the second pair for $12.50. Now, being in retail for eons, I can’t believe I … Read More

Ahhhh, The Hand-Written Sign Strikes Again

Beautiful jewelry store- check! Great atmosphere that enhances product values- check! High-value merchandise whose purpose is to convey LOVE- check! Hand-written sign- ahhh, STOP! Hand-written sign greeting customers as they walk by?! What happened to the love? Where’s the romance? Are 1-carat diamond rings (or RIN in this sign), now relegated to chalk board signs? Will this sign really “Make … Read More