Adding Images to SELL

What is it with signs that have product images on them? Why do they sell more than those that simply contain text? The photo on the left show an all text sign while the one on the right shows one with an image of the item being sold. Which one would you buy from? Photos on a sign increases product … Read More

It is best to sell one idea at a time

When creating displays that build emotional connections, I often recommend selling only one idea at a time. Case and point the top photo showing 3 types of pet dishes/cannister. While they all share the same classification of end use, there are three distinct colour themes. The most effective way to the shopper’s heart is take one idea and build a … Read More

70% OFF Sale! Uh…where?!

Just like anyone, I LOOVVEEEE a good sale. You know, the ones where your heart skips a beat and your feet just unconsciously walks toward the shop? Make it doubly so as the sale was for shoes! With expectations of finding things (up to- boy do I hate that disclaimer) 70% off, I told my husband to please please please wait, … Read More

Do store really check their pricing?

Hello?! Hello?! Is someone behind that computer responsible for product pricing? I wonder if stores really even check their pricing or they just leave everything to the computer. In this digital age, I thought they’d have ‘pricing’ all figured out. However, there must be a person behind that computer, don’t you think so? At any rate, if there is someone responsible for … Read More

Am I stupid or am I being misled?

OK folks, look at the sign on the left. At first glance, I was attracted to the display table. Imagine, denim at $12.50 each?! Great deal! Only to be disappointed when the sales associate said, you buy one for $39.99 THEN you get to buy the second pair for $12.50. Now, being in retail for eons, I can’t believe I … Read More

Ahhhh, The Hand-Written Sign Strikes Again

Beautiful jewelry store- check! Great atmosphere that enhances product values- check! High-value merchandise whose purpose is to convey LOVE- check! Hand-written sign- ahhh, STOP! Hand-written sign greeting customers as they walk by?! What happened to the love? Where’s the romance? Are 1-carat diamond rings (or RIN in this sign), now relegated to chalk board signs? Will this sign really “Make … Read More

Do and Don’t: Don’t Say Bad Words

Ever been to shops where you already know the chances of the staff being rude is high? Just the tone of their signs already gives off a signal of this. How sad many shop owners are unaware the power of their signs and how unwelcoming they can be. DO: This sign says “These items are FRAGILE Please handle with care, … Read More

Do and Don’t: When Signs Devalue Merchandise

DO: Not only is this sign’s fabrication appropriate for the product being sold, the photo of the very merchandise “in use” makes it more appealing. DON’T: So sad for there pretty jewelry pieces. They do not deserve to be treated this way, nor do they deserve the selling tags attached to them.