The Right Fixture Supports Product Values

Today I would like to talk about the importance of having the right platform to present your products. While most think of shop fixtures simply as a place to display product, I think of fixtures as an opportunity retailers can use to not only enhance perceived product values but also establish credibility. Would you believe the products housed in the … Read More

Product Intensity and Price Point Perceptions

I often see displays with much too low inventory levels. What is wrong with this? Well, while it offers little or no product credibility, it also fails to create an impact. In the BEFORE photo, this shows a very nice tight grouping of a product category. However, because product intensity and the larger space this occupies, it fails to attract … Read More

Round? Or Rectangular Tables?

Sometimes, the simplest way to not only get customers to shop your entire selling space but also increase sales is to just clear their path. In this BEFORE photo, a large rectangular table is placed to entire customers to view product offerings. However, while it did that, it also hindered the flow into the rest of the selling space. The … Read More

123% Increase In Sales Compared to LY

When I was called to the CBC gift shop, the challenge I was presented went more than the usual. Rather, I was asked to come up with a fixturing plan that not only will improve sales performance but also create a space that in a moment’s notice can be used as a studio. This meant everything needed to be easily … Read More

Where Should the Cash Desk be Located?

This topic is a controversial one. I have met many retailers who aren’t keen on having their cash desks moved from it location by the entrance. Why? Well, they say to deter any shoplifter. However, data show that majority of theft is caused internally by staff. In this case, why penalize shoppers who DO NOT steal and thereby suffer the … Read More

Clearing Obstruction Yielded Highest Sales

How does one get customers to shop the entire selling space? Could it be as simple as moving obstructions out of the way? YES! In the ‘after’ photo, we simply moved the tall greeting card units to the side, near the cash wrap section. The space now becomes open and inviting. The bench in the middle was placed to ‘park’ … Read More

Effective Categorization = Better Sales & SErvice

What does an effective Category Plan have to do with successful retailing? Well, a lot! Case in point the right photo. A scrapbook shop traditionally presents their merchandise categorized by product type. While this means easier inventory taking for the staff, it is a nightmare for customers looking for products. Scrapbookers create books by occasion or event – such as weddings, … Read More

The Power of Power Walls

What is a POWER WALL and what does it do? Most retailers choose to create a Power Wall in order to draw shoppers to an otherwise challenged area. They also convey product dominance over a Core Category by showing a single product throughout an entire wall display. By virtue of a single product display, the strategy of Repetition is inevitable, … Read More

RED + TRIANGLES = SALES

Many who know me know that there are 2 things I often do when in desperation. 🙂 Such as the case you see in the photo. Glassware are a challenge to display because of its lack of visual weight and colour. One has to give thought on how to display these items to draw attention to an otherwise not so … Read More

MIRRORING is Easy and Effective

When I teach new fashion retailers how to create an effective display, I often default to the display technique called MIRRORING. This is easy to implement and is almost always fool-proof. Starting from the centre, simply create displays that ‘mirror’ the other side. Voila! Of course, also knowing the combination of face outs, side outs and folded merchandise immensely helps.