DO: Choose a store name that reflects your identity–be it locale, product selection, price point, etc. DON’T: This boutique neither sells umbrellas nor rain gear.
DO: A clearly defined entryway invites customers to walk further into the store. DON’T: Gondola units that block an entryway hinders not only sight lines but also the main traffic flow into the shop.
DO: Tracklighting allows for highlighting of merchandise both on the wall or floor unit.DON’T: Potlights are good at providing general illumination but fail to highlight specific merchandise.
DO and DON’T: SEASONAL WINDOW DISPLAYSDO: A beautiful spring window reflects the current season. DON’T: This photo was taken in May. Graphics that depict a winter scene must be taken down by February at the latest. Merchandise displayed must also reflect the season’s colours.