TEXTURIZING a Display

Ever wonder how some displays are so much more appealing than others? How some set-ups invite the customers’s touch- making it irresistible? The folding breakfast table in the photo used to be displayed as is, with no props and no special lighting. Although the $35 price is in itself irresistible, turnover was very poor. I created this arrangement using contrasting textures that encouraged interaction. Indeed, though the sales associates did not welcome having to put the display arrangement back, customers sat on the chair and played with the display. However, the icing on the cake was that with a minimal investment, the turnover for this folding table soared!

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